The new cable car, Mi Teleferico, in La Paz has done a really good job on designing the stations and the rest of their b-to-c communication in a very pedagogic way. The pictograms might have problems with thick/thin stokes, but they are made in a funny, naive and understandable way though. I like that the “tiwanakua” (pre inks inhabitants) painting style is used to remind us where we are, e.g. in the logo. As well are some of the old names used and spelled in aymara. I just wish there had been done a little more work on the typography. It’s too generic.
And yes, these picture are from the YELLOW line. But replace the yellow in the photos with red or green and you’ll have an idea what the other two lines look like.
The tradition i Bolivia, cholitas fighting each other, is quite odd, I think. But I wish I had had the courage to get close to these women, like Luis Cobelo did. See the whole series here.
Photo: Luis Cobelo
Today I saw a campaign on the main street of La Paz. Many people stopped and read the message. I also saw many reading the flyer they’ve got in their hand or talking to campaign people. It was super simple and yet very visible and powerful. It will only last for a day, since the material – plain A4 and paper signs – will pass away. Some of the fences were filled with photos of missing girls, and in the trees faces looked down on you.
It was eye catching and the way it was made, was true to the message: “Stop child trafficking and girls, be aware of strangers”. Simple, a bit childish but still appealing to the target group, I guess.
Even with at simple budget – and manpower – you can reach out.